Do Magazines' "Companion Websites" Cannibalize the Demand for the Print Version?
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Do Magazines' "Companion Websites" Cannibalize the Demand for the Print Version? / Kaiser, Ulrich; Kongsted, Hans Christian.
Centre for Industrial Economics, Department of Economics, University of Copenhagen, 2007.Research output: Working paper › Research
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TY - UNPB
T1 - Do Magazines' "Companion Websites" Cannibalize the Demand for the Print Version?
AU - Kaiser, Ulrich
AU - Kongsted, Hans Christian
N1 - JEL Classification: C32, C33, L11
PY - 2007
Y1 - 2007
N2 - We analyze the extent to which visits to a magazine's companion website affects total circulation, subscription, kiosk sales and foreign sales using Granger causality tests on the basis of monthly data for the German magazine market spanning the period January 1998 to September 2005. We find evidence for positive effects of website visits on magazine subscription but negative effects on magazine kiosk sales. Contrary to the widespread belief that the Internet will cannibalize print media markets, our results do not, however, provide evidence for website visits adversely affecting total circulation
AB - We analyze the extent to which visits to a magazine's companion website affects total circulation, subscription, kiosk sales and foreign sales using Granger causality tests on the basis of monthly data for the German magazine market spanning the period January 1998 to September 2005. We find evidence for positive effects of website visits on magazine subscription but negative effects on magazine kiosk sales. Contrary to the widespread belief that the Internet will cannibalize print media markets, our results do not, however, provide evidence for website visits adversely affecting total circulation
KW - Faculty of Social Sciences
KW - Granger causality
KW - heterogeneous panel data models
KW - Mean Group Estimation
KW - website visits
KW - magazine circulation
M3 - Working paper
BT - Do Magazines' "Companion Websites" Cannibalize the Demand for the Print Version?
PB - Centre for Industrial Economics, Department of Economics, University of Copenhagen
ER -
ID: 839767